Jena Cash, the visionary behind SoCo Lashes, is synonymous with innovation in the beauty industry. Founded in 2016, SoCo Lashes is not your ordinary eyelash extension company. It intertwines beauty with a profound responsibility towards the environment, proudly standing as the world’s first eco-friendly entity in its domain.
With 22 years as a licensed cosmetologist in California, Jena brings a wealth of experience to her business. Together with her husband, their business acumen has propelled SoCo Lashes to great heights. The company is a close-knit, family-run operation, reflecting a personalized approach that sets them apart in the industry.
By leveraging platforms like Instagram, SoCo Lashes spreads its mission and services to a wider audience. Followers can stay updated with the brand’s latest offerings by connecting on Instagram @socolashes or by visiting their website, SOCOlashes.com.
SoCo Lashes aims to lead by example, continuing to meet customers’ beauty needs sustainably while solidifying its role as a global pioneer in eco-conscious beauty practices.
In the flourishing world of eyelash extensions, SoCo Lashes stands out not only for its exceptional products but also for its commitment to sustainability. The company’s groundbreaking initiatives have captured the attention of beauty professionals and enthusiasts alike.
Targeting beauty professionals, specifically women aged 18-45, SoCo Lashes offers a range of eyelash extension beauty supplies and top-notch training programs. What sets them apart is their unwavering dedication to eco-friendly practices, with almost 100% of their packaging and shipping materials being biodegradable or recyclable.
Looking ahead, SoCo Lashes envisions itself as one of the most prominent brands in the industry, with products and training programs reaching a global audience within the next five years. This commitment to growth and excellence underscores the company’s trajectory towards industry leadership.
Jena Cash’s philosophy on success and entrepreneurship revolves around building an emotionally resonant brand that forges deep connections with customers. She believes that in the beauty industry, where clients essentially become brand ambassadors, fostering these emotional ties is key to sustainable growth.
SoCo Lashes has marked several milestones in its journey, introducing innovative products that have revolutionized the eyelash extension market. From ‘The Jena Lens’ to the biodegradable lash box and the unique Lash Shampoo Bar, each release has been met with enthusiasm from both professionals and clients. Their dedication to quality is further evident in products like the lash adhesive and the .04 diameter, which have redefined industry standards.
A notable addition to the SoCo Lashes ecosystem is the Lash Booth Collective, a platform that fosters collaboration among competing brands in a groundbreaking manner. The company’s recent invitation to host a Lash Booth Collective event at The Lash Conference in California signifies their growing influence in the industry.
As SoCo Lashes continues to innovate and expand, its commitment to sustainability and excellence remains unwavering. With Jena Cash at the helm, the company is set to redefine beauty standards and set new benchmarks for eco-friendly practices in the beauty industry.